Client

Vision Technology, Inc.,(VTI) based in St. Louis, Missouri, USA is the fastest growing manufacturer of electronic video magnifiers in the United States.   Their innovative design of a portable system allowed them to capture significant market share against entrenched competition in the past several years.

Global Marketing Challenge

VTI wanted to seize the opportunity to expand their market presence globally, challenge global competitors selling in the US on their home ground, and significantly expand their revenue from global channels.

The Solution

VTI decided to partner with us to develop their global market expansion. We implemented a comprehensive Global eMarketing (GeM) solution for VTI, including a multilingual Global Search Engine Optimization (GSEO) campaign.

The GSEO Campaign

We developed a multilingual GSEO campaign directed at the major European markets, as well as the Chinese/Asian markets, as well as Latin America.   The campaign was directed at both end-users and global distributors.  We created several translated and search optimized landing pages utilizing keywords and phrases that positively differentiated VTI in the highly competitive global market, and submitted these pages to the key search engines in each market/language.  

Campaign Results

The optimized landing pages achieved high rankings on the keywords and phrases that provided VTI with a competitive advantage in global markets.  These high rankings provided a steady flow of leads that led to multiple agreements with new distributors in the targeted markets, and a significant increase in VTI’s revenue from global markets.