The E-Globalization Process
International search engine optimization and international search engine
marketing begins by identifying your target market. Let’s
suppose you have done some preliminary market research and you think
there may be an opportunity to sell your products in several European
markets, and you are ready to take the next step and test the market
reaction to your products or services. And let’s further suppose you
decide to start with France.
In
addition, through either your own research or through the assistance of
our company or another source, you know what the basic requirements are
to sell your products in France, such as CE Certification, power supply
conversion if required, and a variety of other issues. You also have an
idea of pricing strategies, any product modifications that may be
necessary, payment options, etc. In other words, you have done some
due diligence to determine that your product can meet the necessary
requirements to be sold in France.
You
now need to make potential customers in France aware of your product or
service. There are a variety of traditional ways to do this such
as traveling to France an participating in a trade show, or utilizing
and paying government sources to help identify potential distributors or
customs, as well as other methods. You are quite interested in
utilizing new methods to create market interest such as using the power
of the Internet, but you need some assistance to make this happen and
decide to contact us.
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Search Engine Marketing (SEM)
To
begin the process, we would meet with you to understand more about your
business. We would then determine the main message you want to convey
that will differentiate your business in France, with an emphasis on the
key words and phrases you think potential customers will use to find out
more about your products or services.
Search Engine Marketing (SEM) is used to refer to both "Natural" search
marketing, also known as Search Engine Optimization (SEO) and Paid
Advertising or Pay Per Click (PPC) plans to attract customers via search
engines.
Search Engine Optimization (SEO)
Through a processes known as Search Engine Optimization (SEO), we will
use the information you provided us with respect to keywords and phrases
and construct what we call a “gateway” page, or page that introduces
your company. These keywords and phrases are basically what the various
search engines look for when a potential customer types them into a
search engine.
We
will strategically incorporate these keywords and phrases into the text
of your page, as well as in the HTML code that is used to build your
page. We understand that there is an art and science to appropriately
placing these keywords and phrases within each page, being careful not
to place too many, or too few, and what words can be used to give you a
relative advantage over your competition. We also understand that each
search engine is different with the “rules” that must be followed when
submitting pages to their search engine, and moreover that search
engines within each country has different rules as well. We optimize
your page for international search engine optimization.
Once
we gather the information we need from you to complete the first phase
of the optimization process, we will then submit a “mock up” page for
your review. This page will also be translated into French (or any
language you have chosen) taking into consideration your current brand
image and presence, in addition the cultural and linguistic uniqueness
of each market and language. This international search engine
optimization
After
your final approval, we then submit your gateway page to the various key
search engines in France. Over time (this will depend on the search
engine and market) your gateway page will continually gain visibility
within the natural search engine area on each of the key search engines
in France.
The
following may help explain better how the process works, and the
significant global opportunities that await your business.
The
Opportunity
In the last 10 years, the total
number of non-English searches online has completely reversed to now
include over 75% of the total population, and this number is still
increasing.
Keyword Density, or the amount of
traffic online in markets outside of the US is not nearly the same as it
is in the US.
What this means is a much higher
chance for a successful long term top ranking in international markets
compared to the US market, if you act before the global markets catch up
to the US in online search competition.
And this can translate to a
significant revenue opportunity both now and for years to come!
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The
Global SEO Process Steps
First of all, we know that 99%
of all searches abroad are conducted in the native language of the user.
So to have a chance to be seen globally be those searching for
your products or services you must have a presence in their native
language.
The first thing we do
after our initial consultation with you is to create an "entry" or
"gateway" page that can be submitted to search engines in the global
markets you select. Let's now take Chinese as an example. This Entry or Gateway Page
will be consistent with your Website look and feel, and be fully
optimized to achieve top rankings in the selected markets.
We understand that
there are different accents, different symbols and different
alphabets, and the rules, regulations, and
algorithms vary by market and search engine within each market,
which is why a thorough understanding of international search engine optimization is important.
When we submit your page to the
selected search engines, we make sure the top engines in each market are
included. We know through our extensive and ongoing research
what they are and what criteria they use to determine what is needed to
achieve high rankings.
When a
prospective customer does a search and finds your Entry or Gateway Page,
they will see at the bottom a link to your home page, with an
explanation in Chinese that once they
click on this link they will go to an English only site, and that all
subsequent correspondence will be in English. (If you prefer
to have your Website translated into Chinese or
Italian for
example, and if you are able to
conduct an ongoing communication in Chinese with prospective customers
then we can assist with this translation as well).
The prospective customer then
clicks on the link at the bottom of the page and is transferred to your
main page. We have found through our
experience that 85% to 90% of foreign users will click through to
your English language home page!
This process is the same for any
almost any language we work with. There are opportunities worldwide
to achieve high rankings!
*Read
more about the procedure to follow after sign up in our FAQ section
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Why GlobaleMarketer?
We understand that simple
translation of text and meta tags is not enough. Preparing your Website
for a multilingual search engine submission campaign takes much more
than just translating a page and its meta tags. We know that each global search engine is different in
its' requirements.
Preparing for the multilingual Web
goes Way Beyond an ordinary translation that the typical translator or
translation agency can provide.
Multilingual search engine
submissions take much more than just blindly translating key words and
meta tags. It requires full understanding of the entire process
involved in properly optimizing your Entry or Gateway Page. The task can be daunting for those
unfamiliar with the details involved in achieving high rankings in many
global markets.
As already mentioned
above, in
addition to different accents, different symbols and different
alphabets, the rules, regulations, and
algorithms vary by market and search engine within each market,
which is why a thorough understanding of international search engine optimization is important.
At GeM, we understand the global
complexities and can help navigate your search engine marketing campaign
efforts and international search engine optimization through the entire process. You benefit from our experience and
constant updating of our knowledge of market changes in almost any language or market in
the world!
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Our
Guarantee
We
guarantee that the foreign language pages we optimize for your Website
will reflect both technical and cultural accuracy!
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Results
(See our Results Page)
The result is higher visibility on
global search engines that can result in significant new revenue
opportunities!
Worldwide!
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Act Now!
Act now while there are still tremendous
opportunities to capture high rankings around the world.
Allow us to optimize and submit your multilingual pages, so you can
begin conducting online marketing on a truly
global scale.
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Is Your Website Already
Translated?
If your current Website or portions
of it are already translated are you seeing the results you want?
If not you may have spent time and money simply translating your site
and still your prospective customers cannot find you because your site
has not been properly optimized for global search engines.
If this is the case, you are
certainly not alone! Close to 99% of all Websites featuring translated
versions do not respect the ongoing rules and regulations of
major search engines. Once again, simple translation is
never enough. Optimizing for a foreign search engine promotion campaign
goes way beyond "regular" translations.
Contact us for a free consultation
and
let us show you how to improve your global online marketing
effort!
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Paid Search Advertising or Pay Per Click (PPC)
Let’s
suppose you want to gain greater visibility in a shorter period in a
shorter period of time. You can, in addition to utilizing Search Engine
Optimization techniques, choose to place small advertisements in the
major search engines in France that allow this, using the same keywords
and phrases you used for your SEO, only in this case you pay a small fee
to Voila in France, for instance, every time someone clicks on this
advertisement. I am sure you have seen these small two to three line
ads in search engines, which usually occur at either the top or side of
the search page.
This
type of search engine marketing is usually referred to as
a pay per click (PPC) advertising method to drive interested Internet
traffic to your site. These leads are very qualified, since they came
looking for your specific product or service. To gain a higher
ranking, you simply bid more than your competitors for each of the
keywords that you think people will use to search for your products.
With
our E-Globalize service, we handle all of the set up, keyword
submissions, and bid processing for you. We then track your ongoing
performance to make sure you have high visibility on the major search
engines in a relatively short period of time (days instead of months).
This is a common approach companies use to gain greater visibility in a
shorter period of time while waiting for their site to gain exposure in
the natural listing space through SEO.
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Multinational Offices
We
understand that you may have one or more offices in different locations
around the world. Because we work with native language search engine
optimization experts in multiple international markets, we can provide
you with a comprehensive global search engine service that fits your
needs no matter where your multinational offices are located.
Because we have also developed a global network of Internet marketing
resources in the area of design and brand management, we can also
provide you with a comprehensive Web presence that includes brand
preservation consistent with your international marketing strategy.
Please ask one of our International Marketing Consultants for details.
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